Industry bodies are to collaborate on a new joint initiative to promote the road haulage industry, with a focus on improving its public image and attracting more employees.

The new organisation, to be formed by the RHA, FTA, CILT and Institute of Road Transport Engineers (IRTE), was the outcome of a roundtable discussion held by the four trade bodies, who said further details will be confirmed by the end of September.

FTA chief executive David Wells said: “We are in a battle for talent and facing a skills shortage so we need to up our game to attract young people, ethnic minorities and women to our industry – areas where we are seriously under-represented.

“Working together in this way will create a powerful voice that will shout about the benefits of working in an industry that is vital to the UK economy.”

The RHA’s chief executive Richard Burnett added: “UK hauliers play a crucial role in moving the UK’s economy and delivering daily life. As organisation the RHA already works hard to give road transport operators a voice. By collaborating with the FTA, CILT and IRTE to raise the profile of the industry, we can make that voice even stronger”.