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Tyre maker Bridgestone has become the first commercial organisation to financially back the Logistics Carbon Reduction Scheme (LCRS).

The partnership agreement will enable the FTA, which manages the scheme, to develop a series of annual low carbon awards and a campaign aimed at raising awareness of the business benefits for operators who join the scheme.

As part of the agreement, Bridgestone will sponsor an LCRS fuel efficiency award at the FTA's annual logistics carbon reduction conference in May 2013.

Rachael Dillon, FTA's climate change policy manager, says: "Bridgestone Tyres' role as an LCRS partner demonstrates the resonance that the scheme has found within the logistics sector supplier community."

John Folliss, commercial sales and marketing director for Bridgestone Tyres, adds: "The tough commercial environment operators currently face means that getting tyre choice and management right can make a telling improvement to a carrier's bottom line."

The role that tyres play in improving fuel efficiency was highlighted in the second annual LCRS report published in February.

It showed scheme participants achieved a collective reduction in carbon emissions intensity of 2.6% between 2009-10, putting it on track to meet the scheme's target of cutting emissions by 8% by 2015.

The LCRS has signed up 64 members, including Tesco, Asda and Eddie Stobart, since it was launched in July 2010, and is free to join.