Wincanton has won a contract with Huda Beauty to provide its ecommerce direct-to-consumer service.

The three-year contract with the beauty brand will see Wincanton’s specialist efulfilment business Cygnia Logistics bring Huda’s eCommerce delivery operation to the UK for the first time.

The supply chain will be based out of Cygnia’s 211,000sq ft warehouse in Northamptonshire and it will also manage Huda Beauty’s B2B fulfilment operations, providing stock to eight of the UK’s biggest retailers across the UK, including Harrods, Boots and Selfridges.

Carl Moore, MD of efulfilment at the Wincanton Group, said: “We look forward to supporting Huda through this next stage of their development in the UK by offering them a supply chain infrastructure capable of meeting their ambitions for this market.”