Parcels, logistics and e-fulfillment specialist Whistl has been awarded Superbrand status for standing out among its competitors.

Superbrand is the world’s largest independent arbiter of brands across 90 countries.

Business Superbrand status cannot be applied for and is awarded by a judging panel of 2,500 business professionals and an expert panel of B2B marketers.

Brands are judged on the criteria of quality, reliability, and distinction from its rivals

The Superbrand awards have been operating since 1995 and Whistl was initially identified alongside thousands of brands, then shortlisted with 1,580 brands across 71 categories.

Nick Wells, Whistl chairman, said: “This is an incredible award for the Whistl team. Everyone at Whistl is a brand ambassador focused on providing quality service and delivering constantly for our customers.

“I am pleased that they are now rightly recognised among the leading global brands.”