Warburtons expands fleet with 26 DAF XF tractor units

UK bakery giant Warburtons has taken delivery of 26 new DAF XF 480 tractor units from Asset Alliance Group (AAG).

The vehicles, which take Warburtons’ fleet to over 1,000 vehicles, have been supplied on a three-year full-service contract hire basis and are replacing previous rentals supplied by AAG.

The new assets will be based at Warburtons sites in Bellshill, Wakefield, Nottingham, Bolton and Enfield, and will help deliver products from Warburtons’ 11 bakeries and 16 depots across the UK.

Warburtons bakes more than two million products every day and delivers them to around 18,500 retail customers daily.

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Jonathan Heaton, Warburtons fleet engineer, said: “Delivering products direct to stores across the UK, fresh every morning, is incredibly important for us and having the right vehicles to do the job is essential. The new DAF units from Asset Alliance Group are highly specified and have a multitude of new technologies.”

The new tractor units, which are covered under a DAF repair and maintenance contract, are kitted out with DAF’s Digital Vision System, including camera mirrors and recording cameras, as well as the latest tracking technology to provide intelligence on vehicle and driver performance.

Asset Alliance Group has been working with Warburtons since 2018. It began by providing 10 tractor units and has increased that number to 26 units and six trailers over the years.

The latest deal was managed by group sales director Paul Wright and national rental manager Kerry Anne Grogan.

Heaton added: “Our relationship with Asset Alliance Group goes from strength to strength. They are always willing to go the extra mile to help us.”