Safe Fleet appoints Steve Powell as MD for UK businesses

Steve Powell (pictured) has joined Safe Fleet as MD of the company’s Commercial Vehicle Europe division.

The division consists of Durite, which specialises in vehicle safety, lighting and electrical parts for the commercial vehicle aftermarket and manufacturers, and Labcraft, which manufactures high performance and energy efficient LED lighting for the commercial vehicle and emergency services sectors.

Powell said: “I am delighted to join Safe Fleet and take the helm of both Durite and Labcraft.

“Durite and Labcraft are two strong and well-established brands in the European CV market. I look forward to working with the existing management teams to further grow both businesses, continuing to innovate as we serve the safety needs of the UK and European commercial vehicle fleets.”

Powell brings substantial experience in the commercial vehicle market to his new post. He most recently served as the vice president of Webasto’s Europe, Middle East and Africa (EMEA) business unit, where he managed over 400 employees across 17 subsidiaries.

Prior to this, Powell held a variety of roles within Webasto, leading the development and execution of sales, marketing, and product engineering strategies to provide power and thermal management solutions to the automotive industry.

Michael Schulte, president of Safe Fleet welcomed Powell’s appointment. He said: “We are pleased to have Steve on board. With his extensive leadership experience in Europe, Steve is a great asset to further strengthen our position as the leading global supplier of safety solutions for fleet vehicles.”