Prolog Fulfilment has been chosen by minimalist beauty brand Merit Beauty to manage its distribution of UK direct to consumer (DTC) orders.

Merit already has a customer base in this country but it was delivering products from the US.

It expanded its DTC service to include next day distribution and this required a UK partner; it has now chosen Prolog to provide a comprehensive fulfilment service.

It will manage all end-to-end stock and delivery requirements, as well as kitting and returns processing.

Merit Beauty said Prolog had provided everything it needed to support its UK strategy.

James Coleman, business development director at Prolog Fulfilment, added: “From the get-go our partnership with Merit has been about providing a scalable and flexible solution with faster delivery times for their customers, as well as supporting their B2B offering.”