New MD at Harris Maxus reflects group’s growth plans

His recruitment forms a raft of changes to the company, including bringing its entire Irish and UK marketing functions in-house and appointing a new legal counsel.

Lawson has held pivotal roles in the CV industry over the last 20 years, including sales director at Mercedes-Benz UK and director of fleet at Mercedes-Benz USA.

In his new role, he will lead Harris Maxus UK’s growth initiatives and support the dealer network, leading a new dedicated team of Harris Maxus staff based in the UK.

The group said Lawson’s background in developing innovative fleet strategies, his professionalism and relationship with the franchise dealer network and work with global clients would be instrumental in driving Maxus’s continued success.

Harris Group added that the decision to bring marketing in-house reflected a rapidly changing motor landscape and aimed to drive growth and strengthen support for dealer partners.

New marketing managers for Harris Maxus UK and Harris Group Ireland will join in November, with plans to expand resources and boost marketing capabilities.

It is also strengthening its compliance and governance framework with the addition of a new legal counsel.

“Our commitment to strengthening Harris Group’s foundations and positioning the company for a dynamic future is deeply rooted in our history and vision,” said Brian Patterson, MD of Harris Group.

“Since Pino [Robert Harris] founded the company in 1961, we’ve grown into a market leader across Ireland, the UK, and Malta.

“With these strategic changes, we are confident of driving growth while continuing to deliver the exceptional sales experience, customer focus and after-sales service that has been a hallmark of Harris Group for over sixty years.”