Michelin Connected Fleet has promoted its national sales director for France to a new role of UK sales director, as part of a plan to grow its share of larger fleet customers.

Maxime Dupuy worked for five years in his former role at the fleet management services company and has previously held positions at the car rental and leasing business Sixt.

Michelin said it had also appointed James Moulds to the new role of corporate sales manager; he was promoted from customer experience specialist manager.

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Dupuy will lead Michelin Connected Fleet’s 30-strong sales and customer experience teams in the UK, with a focus on securing new business from blue-chip clients running HGV and LCV fleets.

“The data analysis and insights we can deliver from our on-board telematics systems can be of huge benefit to companies operating larger truck fleets, as well as smaller hauliers and own-account operators,” he said.

Dupuy will be based at Michelin Connected Fleet’s London offices.