holy moly

JS Davidson has dipped its toe in the hummus market by providing plant-based brand Holy Moly with an end-to-end fulfilment operation and delivering its new range into major supermarkets.

The Peterborough operator is dispatching three new cold pressed hummus dips to over 8,000 stockists across the UK, including Waitrose, Sainsburys and Asda, as well as 750 Co-op stores.

Holy Moly said its three hummus dips, Original, Pesto and Harissa Hummus are the first in the UK to be made using cold pressure technology, meaning the hummus will last up to three times longer in the fridge.

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It said JS Davidson had been invaluable to its distribution, transforming the products from newly imported bulk merchandise to supermarket shelves.

Chiltern Cold Storage rebranded as JS Davidson at the end of last year, which at the time it said reflected a transition to a provider of distribution, ambient, chilled and frozen services, as well as its family-centric ethos.