XPO has become the new logistics partner for cereal brand Weetabix.

The logistics company is running the Weetabix warehousing operation at its primary site at Burton Latimer near Kettering, as well as at Corby in Northamptonshire.

It said around 200 of the current Weetabix workforce will become part of the XPO team and it intended to develop and adopt new in-house systems to help the cereal brand improve its current operations.

XPO will also manage Weetabix’s global forwarding requirements through cross-border services, customs clearance and aligned transport projects.

Dan Myers, XPO Logistics MD UK and Ireland, said: “Weetabix is an iconic brand and a company with strong people values, something we share at XPO.

“Together we will continue to develop the supply chain roadmap and future warehousing strategy. The future is genuinely exciting, and working with Weetabix and our team I look forward to seeing the delivery of our ambitious plans.”