Europa new livery 2015

Europa MD Andrew Baxter

Europa Worldwide has revealed a revised trailer livery that will feature on its newly-christened road freight division, Europa Road.

The new livery, part of a new group identity, features an emblem of Greek mythology’s Princess Europa, after whom the continent was named, and the strapline “A passion for logistics”.

MD Andrew Baxter (pictured) said: “We’re pleased to announce the latest exciting development at Europa, the launch of our new emblem and strapline. This improvement marks the next stage of development which we believe better represents our operations today and in the years ahead.”

The strapline, Baxter said, was chosen to reflect the company’s business ethos: “We’re such a people focused business, it seemed important to choose a new strapline which represents how we do business.”

An operational restruture has seen seven new divisions created with the firm's roadfreight operation now known as Europa Road. Its logistics operation has become Europa Warehouse, while worldwide services have been renamed as Europa Air & Sea. The company's specialist exhibition business is now called Europa Showfreight.

The company’s new look will be rolled out to its various divisions and 13 sites across the UK and Hong Kong in the coming months.