Asset Alliance names new business development manager

Asset Alliance Group has hired Craig Wells (pictured) as its contract hire truck and trailer business development manager to support its growth and unlock new opportunities.

Wells has more than two decades of industry experience and was most recently the regional sales manager for Hireco.

He said: “My new role gives me a genuine opportunity to contribute to the company’s long-term goals; and it couldn’t come at a more exciting time for our industry, given the pace of change we are seeing and the wealth of new technologies coming into play.”

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Wells will be based out of Asset Alliance Group’s headquarters in Wolverhampton and will report to sales director Paul Wright.

This year marks Asset Alliance’s 12th in operation as an independent retailer of new, nearly new and used commercial vehicles.