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Fashion brand Hobbs has partnered with Segura – the platform for next-generation supply chain transparency – to further strengthen its longstanding commitment to ethical trade.

As part of the TFG London family, Hobbs is aligned to a group sustainability strategy based on UN guiding principles to improve the working conditions for the people in its supply chains.

As a collaborator since 2019, the TFG London Group have partnered with Segura to support the development of the platform, recognising that the first step to enabling a successful ethical trade programme is transparency.

Segura’s threefold management platform allows Hobbs to contain all supplier processes within one system which it says enriches supplier data and tracks updates in real-time.

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It also looks to enhance how purchase orders are issued, embeds traceability into the linked trims and labelling requirements, and hosts a compliance suite that enables audits, corrective action plans, policy requirements and communications to be streamlined and automated.

Peter Needle, president at Segura, said: “We were delighted to partner with Hobbs who share our belief in the importance of building ethical and sustainable businesses. We will continue to support Hobbs with their evolving corporate sustainability targets.”

Justin Hampshire, Group MD at TFG Brands (London) said: “As a purpose-led business that aims to put people and the planet first, it is important to us to continue to protect the human rights of those who help make and sell our products and services. We take our responsibilities seriously; when we champion higher standards and practices, we can have a real impact on the lives of millions of people across our value chain.”

Added Francesca Mangano, head of CSR and sustainability at TFG brands (London): "We understand it’s the nature of supply chains to be continuously evolving, but it’s crucial to us to ensure we partner with suppliers who share our values. Our aim for 2022 is to focus on continuing to map our supply base beyond our second tier and the Segura platform will allow us to do this.”