A strategy to double the size of contract hire and leasing firm Asset Alliance proved irresistible to ex-Axis MD David Potter, who has joined as commercial development director.

After a six-year stint at the Oxfordshire fleet management and contract hire business, Potter, 50, said: “What really attracted me to this role was the appetite I saw within the team to grow the business.

“There’s a clear strategy in place to double the size of the company within three years, so the challenge for me is to help steer the company towards this ambitious target through developing new offerings and by bolstering commercial propositions.”

Potter brings almost three decades of industry experience to his latest role, after beginning his career as contract manager at Ryder, as well as jobs at DHL and Exel Logistics.

Asset Alliance Group said it was poised for significant growth and future acquisitions after securing a £75m deal led by Royal Bank of Scotland and supported by HSBC.