Contract logistics provider GXO is celebrating its first year providing order fulfillment services for Beauty Pie, a luxury cosmetics retailer, following its acquisition of e-commerce order fulfillment platform PFSweb (PFS).

Beauty Pie and GXO signed a partnership deal 12 months ago to provide order fulfillment, carrier and business management, and value-added services, including gift card messaging and personalization for luxury goods consumers.

Since then, GXO has distributed more than 970,000 Beauty Pie orders across the UK, totalling almost 4 million products.

“Beauty Pie has achieved incredible success and continues to disrupt this highly competitive market. We are proud to be their partner for order fulfillment solutions and to ensure that Beauty Pie has the most effective logistics operations for its continued growth, said Gavin Williams, GXO managing director, UK and Ireland.

“Through our acquisition of PFS, we have diversified our offering to bolster our specialist high-end fulfillment services to the cosmetic and luxury goods markets. We enable companies to provide outstanding customer service which drives more brand loyalty,” he added.

As part of the partnership, GXO also supported the beauty brand in transitioning to a new warehouse space in Fareham. 

Beauty Pie head of logistics and fulfilmen Robin Watkins, said: “We needed a fulfillment and logistics provider with global omnichannel experience in the beauty industry, and we have found a great partner in GXO.

“The hands-on team at GXO has helped Beauty Pie elevate its brand by providing an outstanding consumer experience while managing seasonal spikes and on-trend beauty moments when they emerge. They’ve unlocked our growth potential and our customers are benefitting greatly.”

GXO acquired PF Sweb in October 2023 to expand its offering in high-growth verticals, including cosmetics and luxury goods, across North America and Europe by leveraging PFSweb’s relationships with more than 100 brands.

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