Isuzu Central has been appointed as a full sales, service and parts dealer for the Isuzu marque in the north Midlands.
It will represent Isuzu Truck UK, with the company handling both truck product sales and after sales service from the Allports Group four-acre dealer site in Stoke-on-Trent.
Richard Waterworth, head of sales at Isuzu Truck UK, said: “Working closely with the Allports Group, we were keen to raise the profile of Isuzu in this area as an additional and complementary activity to Allports’ existing business and we look forward to Isuzu Central becoming the first port of call for our truck range.”
Isuzu Central will offer the full range of Isuzu trucks covering all the market sectors and weight ranges, supported by full contract hire and rental options.
