Students help Pall-Ex with campaign to ease sector skills shortage


 

Pall-Ex turned to students at De Montfort University to help tackle the industry’s skills shortage and devise a marketing campaign to promote a career in logistics. The students worked in teams to develop ideas that could be used to attract young people aged 16 to 24, including black, Asian and minority ethnic communities. The winning campaign, ‘Whatever the Weather’, looked to utilise Olympic gold medallist Jessica Ennis-Hill as a strong female role model to inspire young women to train as […]