Wincanton has ordered 100 new Mercedes-Benz Actros tractor units as part of its ongoing expansion plans.
The trucks have been ordered with an emphasis on safety, and will all be fitted with Active Brake Assist and Proximity Control Assist systems.
The vehicles are due to enter service next month, across its network.
Carl Hanson, group fleet director, said: “Maintaining the highest levels of safety is a top priority for us and for our customers, and these vehicles are ahead of the game when it comes to safety, making use of the latest technology to make the roads safer for all users.