Parcel carrier Interlink Express has unveiled its new corporate identity, following a period of growth in both its B2B and B2C business.
The multi-million pound rebranding will be rolled out across its fleet of 2,500 vehicles, staff uniform, signage and marketing materials across its 97 depots.
The firm has simplified the wording on its livery, which previously said “global express parcels and logistics”. It has also removed the tag line “carrying your reputation”.
Interlink Express said it made 19 million deliveries last year, a 20% increase on 2011’s figure. Chief executive Dwain McDonald claimed that growth was driven by the introduction of its one hour delivery timeslot Predict last year.
McDonald said: “We have a highly visible presence on the UK's roads, so it is essential that we maintain a strong corporate identity. While retaining the core elements of the Interlink Express brand, this refresh reflects the dynamic future for our business and gives us a really striking visual identity to match the strength of our customer service.”
