A home delivery specialist said the adoption of addressing system what3words had transformed the working day for its drivers and boosted reviews among customers.
AIT Home Delivery said it began using what3words’ global addressing system more than two years ago to improve customers’ final mile delivery experiences.
The system divides the world into a grid of three-metre squares and assigns each one a unique combination of three random words: a what3words address.
Customers could add a what3words address on the tracking link page, or share it with the retailer they’re shopping with to pass on to AIT, meaning they could specify the exact entrance of their building or another convenient delivery location.
AIT said this was particularly handy for newbuilds that don’t appear on maps yet, rural homes, or complexes with multiple entrances.
As a result, it said that of the 217,000 reviews on Trustpilot awarding an overall rating of 4.6 stars, 84% of customers awarded five stars with another 5% awarding four stars.
And customers have highlighted the ability to provide a what3words address among the plus points in their reviews.
Kirsty Railton senior customer experience director at the company said: “What3words’ groundbreaking system is a perfect fit for our own business as we seek to deliver a solid and reliable service, bringing immediacy to the customer - ensuring their purchases are in situ and ready for immediate use.
“The end result is a seamless navigation experience straight to customers’ doors, with less time and fuel wasted driving round searching for a hard-to-find property.”
