Optimize has partnered with location technology business what3words to improve the precision of its AI-driven advanced route optimisation platform.
Global addressing system what3words divides the world into a grid of 3x3m squares, and assigns each square a unique combination of three words.
The tech is available in over 60 languages to date, and the app is free to download for iOSand Android, and use via the online map. It is already employed by DHL, DPD, Evie,Yodel, Boohoo and Oddbox.
Colin Ferguson, Optimize chief executive, said: “At Optimize, we are committed to providing cutting-edge solutions that drive efficiency and innovation in transport planning.
“Our partnership with what3words enhances the capabilities of My Transport Planner by ensuring pinpoint location accuracy, reducing errors, and improving overall operational performance.
“By integrating what3words’ unique addressing system, our users can be confident their deliveries will be performed with accuracy, making transport operations more seamless and cost-effective than ever before.”
Chris Sheldrick, what3words co-founder and chief executive, added: “The reality is that in today’s competitive delivery landscape, street addresses often fall short – leading to costly delays, and frustrations for consumers and businesses alike.
“That’s why we’re excited to bring the precision of what3words to Optimize’s My Transport Planner.
“This integration provides a simple, yet powerful solution to ensure efficient deliveries that reach their indented destination, every time.”
