Iveco dealerships Guest Motor Group and Sherwood Truck and Van are merging their operations in a move which sees Sherwood rebranding as Guest Truck and Van.
Guest Motor Group said the integration of the two operations will solidify the group’s presence across the Midlands, East Anglian and northern regions as well as formalising a long-standing relationship between the two brands, which have operated under parent company Ian Guest Holdings since 2011.
It added that the merger will also enable the company to offer a stronger, more cohesive experience for commercial vehicle operators across its entire network.
Sherwood’s locations in Nottingham, Sheffield, Alfreton, Stoke-on-Trent and Winsford will now be fully rebranded Guest Truck and Van which the company said makes for a familiar transition for customers who have long recognised both names within the group’s service network.
Robert Spittle, Guest Motor Group MD (pictured), said: “This brand integration is a natural progression in our ownership of Sherwood Truck and Van. Our customers already know and trust the Guest brand, and now we’re reinforcing that trust by uniting our operations under one cohesive identity. The same great relationship they’ve come to expect from both brands will continue without disruption.”
The company said the move also aligns with Guest Motor Group’s philosophy of delivering complete automotive solutions, from sales to fleet management, to a wide range of commercial customers.
Sherwood’s customers will still have direct access to Guest’s extensive offerings including; Distrigo Parts, and Vehicle Lining Services, all while continuing to enjoy the expert service they are accustomed to. The group’s fleet management arm Sentinel will remain in the Sherwood Truck and Van Ltd entity.
Spittle added: “While the branding will be changing, this is business as usual. Our ethos has always been to provide the highest quality automotive services, through fair and understanding interactions, from initial sale through to the ongoing management and care of entire fleets, regardless of size.
“This merger strengthens that promise. I would also like to thank all our staff for their support during this transition along with our advisers Sarah Ward and Laura Crackle from George Green LLP.”
