Isuzu Truck UK has opened a second full sales, parts and service dealership with Allports Group, following the completion of a £5m project to expand and upgrade the facilities at its flagship Lichfield site.
The £5m investment has seen the location at Fradley Park double in size to 10 acres with the site now boasting a new sales, rental and contract hire centre, alongside a 6,500sq ft foot workshop, a dedicated ATF lane and six maintenance bays providing inspection, repair and breakdown services to the full range of Isuzu trucks.
Mark Sanders, Allports Group MD, said: “The goal for the expansion project was to improve the customer experience across every aspect of the business, which includes a new dedicated sales team for Isuzu.
“The company’s 3.5 and 7.5-tonners are firm favourites with our customers – it’s no coincidence that the 7.5-tonne range has become the UK’s market leader.
“We have introduced many of our existing clients to Isuzu, and thanks to the customer loyalty the brand commands, we’ve also seen plenty of new business come our way.”
Allports Group has operated as a full sales, parts and service dealership for Isuzu Truck from its Stoke-on-Trent location since November 2020, while the Fradley Park site has held authorised parts and service status for just over a year.
The manufacturer said the expansion of Allports Group’s headquarters provided an ideal opportunity for Isuzu to add an additional sales location in the area and expand its footprint in the West Midlands and beyond.
Tim Hicks, Isuzu Truck UK head of operations and product, added: “The team at Allports Group have done a fantastic job supporting our customers from both of its Staffordshire locations.
“The recent investment and expansion of Fradley Park made it the ideal choice to fill the gap for sales coverage in the area and we are excited to see how they take things to the next level.”
