Generation Logistics has confirmed a further wave of supporters for the fourth year of its industry awareness campaign, including GXO, Indurent, Morrisons, RHA, Tesco, Welch Group, WS Transport and Wincanton.
Other newly-signed up sponsors for the fourth year of the campaign include the British International Freight Association (BIFA), Indurent, Martin Brower, Metro Supply Chain, Multimodal, Rudolph & Hellman, Veterans Into Logistics, and VTCT Skills.
These new sponsors join previously announced supporters Asda, Europa and TJX, along with trade associations including the Chemical Business Association, Cold Chain Federation, The International Air Cargo Association and Rail Freight Group.
Over the past three years, Generation Logistics has shone a spotlight on the many career opportunities available to young people aged 13 to 24 within the logistics sector.
The organisation said that awareness of careers in logistics has grown 37% during this periuod, with the campaign reaching an audience of over 658 million people, accumulating over 8.3 million social engagements along the way.
Generation Logistics Year 4 campaign aims to work more closely with sponsors to highlight the diversity and benefits that the sector offers young people, whilst offering those sponsors a raft of marketing benefits that span campaign concepts and creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high-profile speaker slots.
Bethany Windsor, Generation Logistics programme director, commented: “We’re incredibly excited to welcome these new sponsors on board. They further strengthen our ability to reach young people and showcase the dynamism and diversity of our sector.
“Each new sponsor brings fresh perspectives, expertise and enthusiasm to the campaign, which allows us to deliver even greater impact.”
However, as the campaign’s executive sponsor Phil Roe explains, the challenge is far from over: “Receiving support and backing from the sector plays a highly crucial role in the campaign’s capability to meet its overarching goals, and our ability to nurture the next generation of talent.
“Efforts must continue to raise awareness, educate and support younger people, and this won’t be complete until there is a much more thorough understanding of the industry and the many valuable career opportunities on offer.
“Generation Logistics offers a great opportunity for sponsors to showcase the amazing work they are doing to support the future of our sector – I’d urge businesses of all sizes to get behind the campaign and ensure we can all continue to recruit the talent we need for years to come.”
To learn more about Generation Logistics’ mission to raise awareness of logistics careers, and to explore partnership opportunities for its fourth year, please visit https://generationlogistics.org/year4/
