Generation Logistics, a campaign group which promotes career opportunities in logistics, is inviting sponsors to get involved in its fourth year, with the offer of three new sponsorship packages.
Launched in 2022, with backing from logistics giants including Segro, GXO and Asda, Generation Logistics has raised awareness of the opportunities the sector offers young people by 37%, and amassed an audience reach of over 658 million, with 8.3 million social engagements along the way.
Now, in its fourth year, Generation Logistics is offering three new sponsorship packages which will use its campaigning expertise and multi-media to promote businesses that have career opportunities available for young people.
Under the moniker GL4, the new three-tiered model is designed to give potential sponsors a raft of expert marketing benefits, spanning campaign concepts and content, paid social, video production, masterclasses, press opportunities, case studies, job listings access, speaker slots and more.
It will also offer options that can be tailored to investment and delivered in collaboration with the goals and activity of in-house marketing teams, while supporting the wider campaign aim of raising awareness of careers within the logistics sector, and addressing the skills gap.
There are three sponsorship packages. These are:
- Spotlight - a £3,000 investment which offers campaign content, organic social, case studies, job postings and much more, plus a paid social campaign forecast to deliver 4,700 sponsor social impacts and 1,000 sponsor web visits.
- Amplify - a £15,000 investment which provides campaign content, organic social, speaker slots, press opportunities and more, plus a paid social campaign forecast to deliver 31,000 sponsor social impacts and 6,000 sponsor web visits.
- Impact - which, with a £30,000 investment, will provide campaign content, press opportunities, radio campaigns, masterclass sessions and more, plus a paid social campaign forecast to deliver 78,000 sponsor social impacts and 15,000 sponsor web visits.
The Generation Logistics initiative was created through the collective action of over 30 major UK and global logistics companies.
Generation Logistics said statistics show that over 90% of young people in the UK have not considered logistics as a career option, and over one third associate the sector with the word ‘boring’ (35%).
However, through a combination of social media channel building, strategic advertising, PR, content and creativity, Generation Logistics said it has worked to change that understanding, with tangible results.
Bethany Windsor, Generation Logistics programme director, said: “We’re really proud of what we’ve achieved so far - it’s rare that an awareness campaign is able to move the needle quite as much as we have.
“That said, our work isn’t done, and GL4 is all about capitalising on the audience we’ve built, and helping young people understand the rewarding career pathways that our sector, and our sponsors, offer.
“We’re really conscious that none of this could happen without the support of the sector, but also steadfast in the belief that our campaign offers sponsors genuine value, and an invaluable opportunity to access a younger audience central to the future prosperity of logistics.
“If our three years have proven anything, it’s that by doing it as a collective, we can be much more than the sum of our parts, and genuinely change perceptions. We want as many logistics companies as possible to be part of that.”
Companies interested in registering their interest in becoming a Generation Logistics sponsor for Year 4, can find more information here.
