DHL Supply Chain, the Association of Pallet Networks (APN) and British Ports Association are among another wave of organisations signed up to sponsor the Generation Logistics campaign in 2026.
These businesses – along with Maersk, the Ministry of Defence and SEGRO – join companies including Asda, GXO, the RHA, Veterans into Logistics and WS Transport in agreeing to help raise awareness of the careers potential for young people across the logistics sector.
The co-ordinators of Generation Logistics said they intended to work more closely than ever before with sponsors throughout the next 12 months.
Sponsors will receive marketing benefits including campaign concepts, creative content, paid social, video production, masterclasses and training, press opportunities, case studies, job listings access and high profile speaker slots.
Generation Logistics said that over the past three years, its campaign and the work of its sponsors had resulted in increasing awareness of careers in logistics by 37%, with the campaign reaching an audience of over 658 million people and accumulating over 8.3 million social engagements along the way.
Paul Farr, MD Ground & Rail, Northwest Europe at CEVA Logistics, and a long-standing sponsor of Generation Logistics, said: “We recognise the importance of the Generation Logistics campaign and are proud to have supported this initiative from its very beginning in 2022.
“There is a crucial need to encourage young people to enter the sector, and we’re pleased to be standing alongside other logistics organisations all pledging their support.
“As the sector comes together, we look forward to continuing our work with Generation Logistics and showcasing the wide range of rewarding career opportunities that logistics has to offer.”
Bethany Windsor, programme director for Generation Logistics, added: “The latest wave of sponsors for the campaign’s fourth year all being household names is a wonderful testament to the dedication of the sector, as well as the impact of Generation Logistics to date.
“Sponsor support plays such a crucial role in the success and lifespan of Generation Logistics, as we work towards raising a much greater awareness of the sector as a valuable career path in 2026.
“There is still time to enrol as sponsors for the next 12 months and help futureproof the sector, so we are continuing to urge any businesses, great and small, to showcase their support and encourage the next generation of talent in logistics.”
