Amazon threat to e-commerce market but not innovating as fast as perceived, says Metapack founder

Amazon and Palletline

Amazon is a “10 tonne gorilla in the room” in the e-commerce market according to the founder of Metapack, who publicly called out the threat of the online retailer to the market for the first time. Speaking at The Delivery Conference in London today (30 January), Patrick Wall said: “We are all quite conscious that there is a gorilla in the room. That gorilla is a 10-tonne monster and, while it is entertaining our customers, it’s threatening. That gorilla is Amazon.” […]