Michelin rolls out fuel saving programme for LGV fleets


Michelin is introducing a fuel-saving programme for truck operators, offering a money-back guarantee if those savings do not materialise. Called Effifuel, it comes from a new Michelin subsidiary called Michelin Solutions. Franck Estoquié, marketing director at Michelin Solutions said the subsidiary was nothing to do with selling tyres. “We are dedicated to improving fleet efficiency and profit margin,” he said. Effifuel is aimed at fleets with over 200 vehicles but Michelin may consider fleets of 100+ vehicles too. If initial […]