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E-commerce delivery specialist InPost has launched an 'instant returns' service, which allows shoppers to send back unwanted goods more quickly via a QR code on their phone.

Fashion retailer Missguided is one of the first to introduce the new solution which removes the need for printed labels. Shoppers now only need to scan the QR code at the locker and put the parcel inside.

According to an InPost survey of over 2,000 online shoppers, 44% of 18-34-year-olds don't have access to a printer at home and two thirds of them would rather use a code that can be scanned on their phone.

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InPost chief executive Jason Tavaria said: “For retailers, returns are becoming a huge part of the customer experience, core to driving customer lifetime value and competitive advantage. This is even more important at a time when the trading environment remains challenging. InPost partners with retailers to offer an easy and stress-free returns experience.”

Nick Bamber, chief growth officer at Missguided said: Keeping things super simple and convenient for our shoppers is more important than ever, especially given how much of their shopping experience is already on their mobiles. Having the option to send returns back within seconds, using just a phone, is exactly the type of innovation that will appeal to our customer base.”

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