Leading independent logistics operator Europa Worldwide Group has launched an innovative video to showcase the real people behind the on-going successes of the business as they tell the story of four years of challenge, courage and ambition.
The video is filmed at Europa’s site in Dartford, a £30m facility which is the UK’s largest European groupage hub. The narrative is about the last four years, since MD Andrew Baxter acquired the business in 2013 and set about a bold front-end restructuring.
Unlike many other logistics businesses, Europa has created a dynamic and passionate video which puts its staff – old and young, male and female, British and non-British – at the heart of the action, letting them bring to life the story of a difficult four year period which has resulted in 25% growth in turnover.
Andrew said: “When I acquired the business in 2013, it was clear we needed to restructure in order to thrive. We created separate divisions within in the business for Road, Air and Sea, Warehouse and Showfreight and invested in a new £30m 1Hub facility in Dartford. Four years later, we’re reaping the rewards, running at 25% - 35% consignment growth across the board and expanding our Road sales team by 30%.
“So we wanted to create a video to mark the success of this period, to bring to life what makes Europa tick. We aimed to create a simple, striking and snappy depiction of what we’ve done in the last three years – stripping out complexities, killing inefficiencies, driving down cost to customers, creating firm foundations for growth – and to put our staff at the heart of the action, as they are on a daily basis. We’ve achieved this and the end result is great. It really gets across our passion for Europa, our values and our personality and we hope you enjoy watching it!”