XPO Logistics has seen off competitors to clinch a deal with fashion brand Ted Baker to manage its new pan-European DC.
This is the latest in a string of contract wins for the company including a logistics and warehousing deal with VTech earlier this month and a distribution contract with Kingspan in April.
The Ted Baker deal move follows a major restructuring of the fashion retailer’s distribution strategy, which sees the consolidation of the company’s distribution sites into a single 'super distribution centre’ near Derby.
The long-term agreement with XPO Logistics covers Ted Baker's retail, wholesale and e-commerce operations across the Continent, which include a portfolio of more than 400 stores and international in-store concessions.
XPO said it won the contract for warehousing, order preparation and e-fulfilment “following an intensive tendering process” in which it had to demonstrate “a flexible approach, relevant expertise in the fashion retail sector, competence in multi-channel solutions, and a willingness to engage in a collaborative relationship”.
Chris Byrne, head of global logistics for Ted Baker, said: “We selected XPO Logistics because the company has the capacity and expertise to provide a reliable, single-site solution from which to manage all of our sales channels. Our agreement with XPO will effectively support our long-term growth plans."
