Wincanton has extended its warehousing contract with home furnishings firm Loaf for another five years as it moves to drive growth in the home, health and beauty sectors.

The warehousing contract will be serviced from Wincanton’s new e-commerce facility in Nuneaton, Warwickshire, which will open next month.

Wincanton manages the end-to-end supply chain for Loaf including warehousing services, order fulfilment, carrier management and two-person home delivery.

The first beneficiaries of the new site in Nuneaton will be Loaf and health and beauty company Neal’s Yard Remedies.

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Wincanton will operate the facility under its W2 digital banner, with plans for further investment in cloud fulfilment systems and robotics.

The facility is part of a wider strategy to accelerate online growth in the home, and health and beauty sectors.

James Wroath, chief executive of Wincanton, said: “This new site, along with the new contract with Loaf, is a clear demonstration of Wincanton’s capability and commitment to supporting our customers’ growth and digital plans.

“A relentless focus on superior customer service and innovating through technology is key to continuing both our and their success in e-commerce.”

Charlie Marshall, founder and chief executive of Loaf, said: “Wincanton has been a long-standing partner of Loaf. We are excited to continue this partnership in the new Nuneaton facility, which is well set up to support our ambitious growth plans.”