KB Event, a specialist transport company for the entertainment sector, has joined forces with event creator Showcase to launch #DrivingSustainabiltyTogether, a campaign to promote sustainability in live events.

With a professional relationship that spans almost 10 years and shared values regarding the impact their operations will have on future generations, it was during a production meeting in 2022 to discuss the question of sustainability that the shared initiative was brought to fruition.

KB Event introduced non-palm oil HVO to its operation – the first event haulier to do so – in 2018. Although this alternative is more expensive than traditional diesel, since rolling out HVO biofuel to its client base, KB has seen a growing increase in those choosing it as a more responsible way to fulfil their events.

Although the cost increase taken over the total cost of an event or tour is not in any way prohibitive, it is, unfortunately, still a budget consideration and often agencies and management companies are left with a difficult decision when trying to meet cost expectations versus striving to produce a sustainable event.

However, in a bold first move from a UK event agency, Showcase has committed to running all of its events – regardless of whether or not their customer foots the bill – on non-palm oil HVO.
Showcase MD Ben Collings insists this is not a “PR stunt on the back of an industry buzz-word” but is a “moral commitment to securing my children’s and grandchildren’s future and about the impact Showcase is having on that”.

I recently spoke about sustainable events at the Green Events and Innovations conference in London, telling delegates that Showcase is as passionate about the question of sustainable events as we are. They, like us, continue to do everything they can to proactively minimise their impact on the environment, rather than simply reacting to industry pressure and the latest hot topic.

We are pleased to add Showcase to KB Event’s growing list of HVO biofuel clients and to see the continued shift towards more sustainable events across the marketplace. Working with Showcase on this campaign was a no-brainer for us and we are hugely proud to continue to be their nominated trucking supplier.

Richard Burnett, MD, KB Event