Prometeon Tyre Group has appointed Ali Yilmaz as marketing manager for the UK, Eire and Nordic countries.
Yilmaz has spent the last three years with the tyre company as marketing manager in Turkey as well as at its European head office in Milan, covering Turkey, Russia, Africa and the Middle East.
Prometeon MD Peter Fairlie said: “Prometeon is achieving significant growth in market share in the UK as we build our business with an increasing number of new fleet contracts, and with dealers who are increasingly recognising the value of our competitive commercial and product propositions.”