Fulfilment provider Prolog has struck a deal with the multi-channel retailer Brand Creations Group to manage the distribution of its products across the UK.
Under the terms of the deal, Prolog Fulfilment will deliver an end-to-end solution covering stock management, storage, picking, packing and delivery.
The service supports both direct-to-consumer (DTC) and B2B orders, scaling to meet demand spikes generated by TV airtime and digital campaigns.
Value-added services include kitting, rework, and a fully managed returns process.
Neil Daniells, CEO at Prolog Fulfilment, said: “Brand Creations’ innovative retail model requires flexibility and speed and our team is committed to delivering the reliable, scalable fulfilment solutions they need to succeed in both DTC and premium retail channels.”
Donna Crossland, COO at Brand Creations, added: “Prolog is a key partner for us moving forward.
“Their agility and ability to react quickly to the demands of our media-driven business is essential to our success with both consumers and retail partners.”
