Following on from Alastair Campbell's thought-provoking presentation on how the transport industry can get its message across to the public at the last MT Directors' Club, Suckling Transport MD Pater Larner is taking action.

A new Suckling Transport tank trailer, which is being exhibited by Lakeland Tankers at the Federation of Petroleum Suppliers Exhibition in Harrogate on 18/19 April 2012, will be the first to carry a new "Love Logistics" livery developed in association with the FTA.

This trailer will carry the following message:

I’m delivering fuel to your local filling station …

… to save you collecting it from the refinery

Logistics – essential for everyday life

Abbey Logistics' MD Steve Granite has also pledged to follow suit, saying: "It is important that the industry acts as a group on this one".

The Motor Transport Directors' Club is a strategic forum for senior managers and directors in large logistics operators. If you are interested in joining please email