Peter Fairlie_UK managing director_Prometeon

Prometeon Tyre Group UK has appointed Peter Fairlie as its new MD.

In his new role, Fairlie will take over the role from Simon Michael who has moved to Turkey to take on the post of PTG’s chief commercial officer for the Middle East and Africa.

Fairlie will be based at the company’s head office in Burton-on-Trent and will be responsible for the UK, Ireland and the Nordics.

He joins Prometeon Tyre Group from ATS Euromaster, where he was retail and fleet director.

Fairlie said: “I’m really excited to have been given the opportunity to lead the Prometeon team within the UK, and to work with the team to grow our market share and footprint.”

Prometeon Tyre Group, which was formerly known as Pirelli Industrial, has a product portfolio which includes Pirelli, Formula and Anteo brands.