Goodyear and TIP Group have extended their long-term partnership for a further five years, marking 20 years of collaboration between the two companies.
Over the past two decades, Goodyear has supported TIP Group’s fleet operations across Europe, providing tyre solutions tailored to the operational requirements of TIP’s fleets and the evolving expectations of its customers.
Goodyear said that as market conditions and regulatory requirements continue to change, sustainability has become an increasingly important focus of the partnership.
Through the introduction of Goodyear’s latest generation of commercial truck tyres, including the new KMAX GEN-3 range, TIP Group can offer its customers tyres made with at least 40% sustainable materials, combined with durability and B-label rolling resistance to support improved fuel efficiency.
Beyond tyre supply, the partnership also includes the provision of services across Europe through more than 2,000 Goodyear TruckForce Network locations, to help TIP Group minimize unplanned breakdowns, optimize tyre performance and keep vehicles on the road which is a critical factor for transport operators.
Together, these elements contribute to TIP Group’s broader ESG ambitions, supporting more sustainable fleet operations without compromising operational efficiency or customer value.
At the same time, TIP Group continues to actively respond to market challenges by modernising its fleet and service offering. The company said it has been investing in sustainable fleet solutions, advanced telematics and refurbishment capabilities, helping customers extend asset life, improve compliance and reduce their overall environmental footprint.
In this context, Goodyear’s retreading solutions help extend tyre life cycles, reducing waste and supporting a more efficient use of resources, while also helping to manage costs.
Piotr Czyżyk, Goodyear vice president commercial sales EMEA, said:”This partnership is built on trust, long-term thinking and a deep understanding of the transport fleet market.
“For 20 years, we have worked closely with TIP Group to deliver reliable products, innovative fleet solutions and retreading services that help keep their customers moving.
“Extending our agreement for another five years reflects our shared commitment to performance, efficiency and sustainability - and to continuously evolving together as market expectations change.”
Paul Beadle, TIP Group chief operating officer, added: “Our collaboration with Goodyear is a strong example of how strategic partnerships can create real value for fleet operators.
“Managing more than 90,000 trucks, trailers and specialised assets across Europe means reliability is critical, which is why we value long-term partners like Goodyear.
“By combining high-performance tyres and mobility solutions with our operational experience, we deliver more efficient and more sustainable fleet solutions – and ultimately more value for our customers.”
