Palletways member Expect has launched a new brand identity, reflecting the company’s evolution and signalling its ambition for the future.
Built around the strapline Growth Logistics, the company said the rebrand reinforced its position as a logistics partner that evolves with its customers.
The group has retired the Pallet Plus and Longs of Leeds brands and consolidated the wider group into one new image.
Matt Kilner, MD of Expect said: “Our new identity is the start of an exciting new chapter for Expect.
“We’ve grown significantly and expanded our reach and now is the time to consolidate under one brand that represents what we’re all about.
“Growth Logistics is about adapting to our customers’ needs and ensuring our solutions are shaped around the priorities of their business. What works now might not work for the future, and our team are constantly looking for ways to add value to our customers’ businesses.”
The company under previous branding has been a member of the Palletways network for over 25 years, connecting customers to a UK and international distribution network.
