Culina Group said it was bringing together subsidiaries including Stobart, Great Bear and Fowler Welch under a single name, Culina, and creating one fully integrated organisation.
It said this unified identity would better reflect its scale and expertise and make it easier for customers to access all the services available across the business.
The brand change also includes IPS, Culina Logistics, Warrens, CML, Stobart Europe, IRF and iForce.
The Pallet Network, Stobart EU Automotive and Eventor retain their existing identities.
Culina added that it would operate through five specialist divisions: Chilled & Fresh Logistics, Contract Logistics, Transport Logistics, Integrated Packing Services and International Logistics.
Liam McElroy, CEO of Culina, said it was reinforcing its position as the UK’s leading privately owned logistics and supply chain partner: “This is a landmark moment for Culina and a defining milestone in our journey as a business,” he added.
“Over many years we have built one of the most comprehensive logistics and supply chain networks in Europe, bringing together exceptional businesses, expertise, and capabilities.
“Today, we unite those strengths under a single identity that better reflects who we are and what we can deliver.”
The transition will take place progressively, with the Culina brand becoming increasingly visible across sites, vehicles, digital platforms, and communications.
