Former NFT Distribution sales and marketing manager Dale Fiddy has joined Fowler Welch as its strategic development director.

Fiddy (pictured below) had worked at NFT since 2009, before which he spent 10 years with Culina.

Fowler Welch Dale Fiddy Strategic Development Director

Starting in his new role today (6 June) Fiddy will initially be responsible for developing the benefits of collaborative working in the food sector between manufacturers and retailers, notably operator's relationship with Dairy Crest at its Nuneaton NDC.

The operator saw an increase in its turnover last November as a result of it taking over the Nuneaton site the previous year.

Fowler Welch CEO Nick Hay said he was welcomed Fiddy's "wealth of knowledge and experience and a strong network of contacts across the sector".

He added: "Most importantly Dale brings to the business a fresh perspective and we are very positive that he will continue to build on Fowler Welch’s successes.”

Fiddy said he looks forward to developing sales at the business and working on new initiatives.

He added: "The business has achieved some great successes for customers in recent years and I look forward to building on these with the team, showing potential customers what we can do for them and working together to create an environment for success.”