Newly launched robotics and automation specialist Rainbow Dynamics has announced the appointment of Jens Mueller as its MD.

Mueller has broad experience of the logistics systems market having held senior management roles with several firms in the sector, including storage products giant, SSI Schaeffer and warehouse and industrial buildings developer, GLP.

He will be responsible for growing Rainbow Dynamics’ business in the UK and key markets across mainland Europe.

The firm’s founder and chief executive, Alfred Chen, said: “The appointment of Jens Mueller is a positive step in our plans for future growth and success. I have known Jens for many years, having worked with him before and his entrepreneurship and client-relationship skills have always been impressive. He also has a wealth of knowledge and contacts in the industry, so I am delighted that he has agreed to take on this key role.”

Added Mueller: “It’s an honour to be appointed MD of Rainbow Dynamics. My objectives are very clear: we have a huge opportunity to create something very impressive and I intend to drive the company forward to realise its potential to become the number-one name in logistics automation and robotic material handling solutions.”

With its head office in Lancashire, Rainbow Dynamics designs and builds a suite of sustainable robotic load handing and automated parcel sortation solutions for logistics warehouses, post and parcel handling facilities, manufacturing sites and e-commerce fulfilment centres.