The former boss of Dawsongroup has joined Hireco as its director of contracts.
Mike Williams was with Dawsongroup for more than 40 years, latterly as CEO, before leaving in 2016.
Williams was also an inaugural member of the Motor Transport Hall of Fame.
Hireco Group MD James Smith said: “To get Mike on board is a real plus for this business, his relationship with manufacturers is second to none, and what he has achieved over his career with Dawsongroup is just unrivalled.
“We are looking now to develop new products such as truck contract hire, and with Mike at the helm we feel we really can develop an industry leading offering”.
Hireco currently operates 6,000 trailers throughout the UK and Ireland and has a self set target of 8,000 by 2020.