Pallet pooler IPP is ensuring a fresh flowers business supplies florists and supermarkets with bouquets in time for Mother’s Day and keeps its supply chain blooming.
Global agribusiness Flamingo is in the middle of its busiest time of year, with Valentine’s Day quickly followed by Mother’s Day and it relies on IPP to ensure its produce makes it to their destinations in good time for these key events.
During this period, it will see the number of pallets transported by IPP increase by 100% – a vital partnership for the business, which has seen a 5% increase in overall demand for its products year-on-year.
Flamingo supplies hundreds of millions of stems of flowers, plants and produce to UK and European supermarkets and florists.
It works with partner growers in 19 countries, with a goal of products reaching the shelves within 96 hours of being farmed.
Vanuza Machado, UK inbound logistics co-ordinator at Flamingo, said: “We’ve been working with IPP for more than 10 years, building a strong and collaborative partnership over that time.
“Key events like Mother’s Day bring a significant uplift in volume, so flexibility and responsiveness are crucial. IPP supports us by ensuring pallet supply keeps pace with increased demand, helping us manage peak volumes smoothly and maintain service levels during our busiest periods.”
IPP commercial director Demi Crabbe added: “By combining our robust pooling network with our circular approach, we help customers reduce waste, cut carbon and deliver products on time, every time.
“This Mother’s Day, we’re committed to ensuring Flamingo can meet demand seamlessly and continue delighting consumers across the UK.”
