Generation Logistics has announced the launch of its first Generation Logistics Week.

Aimed at engaging educators and students and raising awareness of the profession as a career option, the government-backed campaign is part of a series of new initiatives to help bridge the skills gap and future-proof the talent pipeline.

Scheduled to run from 24-28 June 2024, Generation Logistics Week will host a range of educational activities supported by the campaign’s sponsors including CEVA Logistics, GXO and Tesco.

Pre-recorded podcasts will be available for educators to use in class, complemented by video case studies featuring young professionals sharing their career journeys, an ambassador recruitment webinar with STEM Learning, and a sector-facing recruitment webinar.

The week will feature a virtual careers fair for young people to learn more about the roles available within the sector. Alongside virtual efforts, there will also be three in-person events, the first backed by Malcolm Logistics in Scotland and the remaining two supported by Maersk in Liverpool and Felixstowe ports.

Programme Director of Generation Logistics, Bethany Windsor

Programme director of Generation Logistics, Bethany Windsor

A comprehensive online Education Hub is also available, with information to enable educators to inform their students about the opportunities available in the sector, which is one of the biggest employers in the economy.

“We are so excited to see Generation Logistics Week come to life for the very first time,” said Bethany Windsor, programme director of Generation Logistics.

“With plenty of activities taking place during the week for educators and students alike, including in-person and online events, pre-recorded webinars and video case studies telling their story, we’re confident that it will reach the right people and highlight the breadth of opportunities that are available for young people within the sector.

“By targeting teachers and education professionals directly, Generation Logistics is aiming to bring awareness of logistics as a career option to young people at a much earlier stage in the consideration process, starting in the classroom.

“Generation Logistics Week and the Education Hub will support teachers and career advisors to bring the career path of logistics into the classroom, to inspire the next generation of talent and showcase the vast opportunities in logistics.”

Since launching in August 2022, Generation Logistics said its campaign has improved positive perceptions of working in the sector by 140%.