Industry awareness campaign Generation Logistics has introduced three innovative AdVans to coincide with GCSE results weekend.
The vans, which will carry the campaign’s distinctive orange and black livery and messages for those considering their career options, will be on the streets of Manchester, Birmingham and Nottingham over Bank Holiday weekend to raise awareness of the careers that the logistics industry has to offer.
“We all know that young people want instant experiences, from social media to direct contact with opportunities,” explained Phil Roe, the campaign’s executive sponsor. “So we are using the AdVans to test their response to our campaign exactly where they spot them, on the streets. By using QR codes on the vehicles, we are confident that young people that spot our vans out and about will interact with them there and then – it’s an opportunity to demonstrate how forward thinking and different our industry is, and challenge any preconceptions that they may have about our sector.”
Anyone who spots the Generation Logistics AdVans out and about is asked to post images of them on social media with the hashtag #GenerationLogistics.
“This is the perfect timing to refocus attention on the Generation Logistics campaign, as we start planning our third year of activity and young people eye the return to school after their summer holidays,” Roe continued. “We have ambitions to extend our work into junior schools in our third year, as well as continuing to work with senior schools and across social media to raise awareness of the sector, so now is an ideal time for potential sponsors to come on board and reap the benefits of the awareness that Generation Logistics creates for career opportunities in the industry.”
For more information about becoming a Generation Logistics sponsor, email generationlogistics@logistics.org.uk. The campaign’s third year of activity gets underway on 1 October 2024.
