Prometeon has unveiled the first ever range of tyres to carry its own branding since the company was founded in 2017.

In order to mark its transition to a product brand, Prometon Tyre Group staged a ceremony in the shadow of the Giza pyramids in Egypt, near to where its production plant is situated.

Its Serie 02 tyres will initially be produced at the Alexandria plant and initially made available to markets in Egypt, other Middle East nations and Africa.

Prometeon Tyre Group's Egypt launch event

Photo: Gravitas

The new tyres will be distributed in Europe, including the UK, by the end of 2024.

Prometeon Tyre Group CEO Roberto Righi said: “Today is a truly historic occasion for our Group because the Prometeon brand appears for the first time on our most innovative tyres, the Serie 02.

“We are entering a new phase of Prometeon’s journey and can look back on a heritage that has generated more than 100 years of know-how and the production of more than 150 million tyres.”

He added: “This launch coincides with the 30th anniversary of our factory in Egypt, where more than 2,000 people are employed, some 100 of whom will be honoured during our celebrations because they began work at the plant when it was established in 1994 and continue to do so today.”

The first tyres to carry the Prometeon brand are the G02 ON-OFF and the G210. The G02 ON-OFF is designed for mixed road-construction site use, while G210 is for heavy regional applications with a special focus on local market needs.