The deal will see DHL set up a control tower operation, based at Warburtons’ Bolton site, which will manage the distribution of up to two million loaves of bread, rolls and crumpets daily between the manufacturer’s 12 bakeries and 13 depots across the UK. The operation will be headed up by a dedicated team of planners and process improvement designers.
DHL is aiming to shave more than two million road miles from Warburton's supply chain, by incorporating fuel efficiency and low-carbon technology across its fleet, as well as
Adam Marson, supply chain director at Warburtons, says DHL’s experience in the cereal sector made it a “natural choice” to be the firm’s logistics partner.
“Its transparent, measurable initiatives will have a pivotal role in supporting our ability to continue delivering the freshest products possible daily to our customers and consumers,” he adds.
Roly Taplin, VP, agri-food at DHL Supply Chain, says: “We’re delighted to have been selected as a strategic partner to Warburtons, and look forward to helping meet its strategic operating objectives while continuing to deliver vertically integrated supply chain solutions to the cereals and bread industry.”