Cheshire-based Boughey Distribution has launched a branded trailer to promote its partnership with FareShare, the food redistribution charity supported by Manchester United footballer Marcus Rashford.

Boughey encourages customers who store food with the company to donate surplus products to the charity, which are then distributed by its fleet to FareShare’s 25 depots.

Surplus food can be a result of forecasting issues, mislabelling or promotional items not selling as well as expected.

Since June 2019, the food distributed by Boughey has generated over half a million meals.

Following Rashford’s involvement with the charity, FareShare has raised enough money to enable it to distribute the equivalent of 9.5 million meals for children and families who might not otherwise eat, as well as significantly increasing awareness of child hunger in the UK.

Neil Trotter, transport operations director said: “We have enjoyed a really positive partnership with FareShare over the last 18 months and the importance of the work they carry out has become increasingly exposed as the Covid-19 pandemic continues.

“We wanted to do our bit and go the extra mile for the charity and we thought that branding up a trailer in FareShare’s striking green and white livery will help to raise further awareness of their work.

“The trailer will reach a huge audience as it continually travels up and down the country and the strong branding will certainly get noticed. We are engaging more and more of our customers in recycling their products.

“As well as the charitable and environmental benefits of diverting food away from landfill, customers can also save on additional costs they might incur, such as for the return of food, collection costs for food bins, landfill tax and labour to remove packaging.”

Lindsay Boswell, chief executive of Fareshare said: “We’re really grateful to Boughey for their continuing support to FareShare and the 11,000 charities we redistribute food to, across the UK.

“Seeing a Boughey trailer criss-cross the country in FareShare’s green and white livery will help bring attention to our partnership and the vital work of getting food to vulnerable people at this difficult time.

“FareShare is redistributing the equivalent of two million meals each week to those who need them most. And our staff and volunteers across the UK are working tirelessly with the food industry to get vital food supplies to vulnerable communities across the UK.

“It’s never been more important to get good food onto the plates of those who need it, and we are so grateful to Boughey for their support through the Covid-19 crisis and beyond.”